Deloitte: Audiences are becoming increasingly diverse, and they expect content that reflects the world around them

Younger generations get a lot of attention in the media and entertainment industry, often because they’re early adopters of innovations like social media, video games, and streaming video. But beyond their tech-savviness, these generations are also inherently different demographically from preceding generations, and as such, they’re shifting the definition of the average American consumer. Media and entertainment (M&E) companies should consider investing in meeting the expectations of an increasingly diverse population to help win market share and keep consumers engaged.

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